Decalogue of Excellence
We believe it is essential to create a quality framework for contemporary artisan products. This way, we can achieve a common goal of excellence.
1. CRAFTSMANSHIP
Crafts are the activity of creating, producing, or crafting objects by hand, with little or no machinery, using traditional techniques. These objects often have cultural, artistic, and functional value, reflecting the identity of a community or region.
Crafts can be made from a variety of materials, such as clay, wood, fabric, metal, glass, leather, and others.
Unlike industrial production, crafts are characterized by creativity, the customization of each piece, and the use of knowledge passed down from generation to generation.
2. AUTHENTICITY
The authenticity is about the people. At the root of the word is the idea of authorship and independence. Determining the authenticity often means connecting a piece of work to a specific author or context. Something is authentic if it is true and genuine, if it can be connected to a certain person, place and time that reflects historical, artistic and social values.
3. TALENT
Talent is defined as the capacity to accomplish an activity and is associated with innate ability and creation. In craftsmanship, talent requires a practical and theoretical knowledge of materials, techniques, accepted standards, as well as the rules of the trade and its implementation. It also implies preparation, a deep comprehension of ability, and capacity while working.
5. INNOVATION
Innovation, the capacity to change something that is preexisting by introducing new elements. It is often associated with new technologies and is frequently differentiated from tradition. However, it is innovation that maintains tradition alive and guides it towards the future. The crucial dialogue between innovation and craftsmanship produces new and original materials, tools, forms, styles, functions, and aesthetics that respond to the evolving tastes, markets, costs, and values.
6. INTERPRETATION
Interpretation consists in the art of transforming an idea into a product. During this process, the interpreter works as a translator or mediator, drawing from the ample knowledge base to form one reality into another.
7. ORIGINALITY
Originality is delicate balance between the old and new. It is the demand for innovative ways of applying century-old techniques to create something fresh and unique.
8. TERRITORY
The word territory includes a rich mix of ideas that connect an object with its creator, as well as with its geophysical and social surroundings. It is the source of primary materials and the home to a community of people that transforms natural resources and local cultures into beautiful objects.
9.TRADITION
Even though the word tradition often evokes notions of the past, in reality it describes the dynamic and constant renovation of accumulated knowledge. Transmitted from generation to generation, closely protected and developed in the intimacy of workshops, families or small companies in communication but never standardize, tradition in craftsmanship describes the transmission and the evolution of complex knowledge and the continuity of a professional legacy.
10. FORMATION
Teaching requires more than enough knowledge of a trade to train, inspire and construct future artisans. Mastery denotes the ability to recognize the potential of aspiring craftsmen and to plant and nourish this expertise. Among other things, this entails a command of the trade and all the tools associated with it, the wisdom to collaborate in a team, and access to a workshop.
